Without computers and internet, the world will be a vacuum. There is no aspect of life that is untouched by computer and internet. The power of internet as a global communication medium is increasing day by day. Internet, which was once restricted to big cities alone, has found its way to villages too. As the internet developed as an effective communication and business tool, the competition among the websites also grew. The most difficult challenge they face now is the search engine marketing. Search Engine Optimization (SEO) is the only way to enhance a smooth traffic to the websites, especially the commercial ones. SEO involves a lot of intricate algorithms which the search engines follow in order to sort the websites on the basis of their relevance to the search query.  Webmasters, who are involved in developing and maintaining the websites have, however, accepted this challenge and have devised strategies to effectively market their websites. There are various strategies such as using appropriate number of keywords, providing external links, book marking the site, creating blogs, etc., that are considered as the effective search engine marketing tools. The cut-throat competition among the websites is increasing day by day with millions of websites getting added to the World Wide Web. This trend will continue prompting the search engines to come out with newer algorithms to tackle the new phase of competition. Without doubt, the websites will soon find the remedies to trap them effectively. The boundaries between the countries are disappearing. The world is shrinking to your palm.