Internet is a global service provider in terms of its reach. However, it has a role to play in the local arena also. Some of the information or service that is shared through the internet will not apply to the global community. Therefore, in such cases the visitors refer to the online directories and look for the column ‘Regional’ and search the service under the specific location. For example, if you are looking for a service provider for ‘search engine marketing in Europe’, it is easy to trace them out with the help of the directory services. You may search the information from the search engines too. However, the search process is much more tedious a task than finding the information from the directory. If you refer to the online directory to find a regional website for the search engine marketing service, you can easily catch them. A directory that hosts a category listing, ‘search engine marketing’ in different countries will contain almost all popular service providers in that region, and thus the list is very long. On the other hand, the search engine result page (SERP) displays the details of only those companies who have got a website link registered in that particular search engine. Moreover, to trace the correct service you have to visit each website and search for the relevant information and find out whether they meet your required criteria or not. In effect, with the help of the directory services, you get a short-listed group of the service you wanted. This list includes many regional websites also.